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White Valentine's Day in China and Japan


Thanks to a concentrated marketing effort, Valentine's Day has emerged in Japan as a day on which women give chocolates to men they like.

This has become for many women – especially those who work in offices – an obligation, and they give chocolates to all their male co-workers (especially the boss), sometimes at significant personal expense. This chocolate is known as giri-choco, which translates as "chocolate of obligation."


Gifts for White Day.

By a further marketing effort, a reciprocal day called White Day has emerged in Japan. On this day (March 14), men are supposed to return the favor by giving something to those who gave them chocolates on Valentine's Day. Many men, however, give only to their girlfriends. The gift should be white (hence the name) and is often lingerie.

Valentine's Day is also celebrated in China, as is the related Daughter's Festival. It is held on the 7th month and 7th day of the lunar calendar and celebrates a love story between the seventh daughter of the Emperor of Heaven and an orphaned cowherd, who were sent to separate stars and only allowed to see each other on this one day each year.


From: Religion Facts

  • White Day Flowers and Gifts to China - Same day.



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